My app is aimed at Cooking lovers and busy working adults. To communicate with people I would talk about how much this ad would help them and make them relate to the things that I talk about. I would communicate with people about how the app is quick, easy and simple and saves time and stress.
I would advertise my app on Social media (Facebook cooking groups) and word of mouth. I would post small videos of people using the app and advertisements. The face of my company would be Me.
To save peoples time, because they no longer have to spend ages trying to find a recipe that suits what they have. It makes your life a lot simpler, it’s super quick and easy and it saves you stressing about finding a recipe, or having to go to the supermarket to buy ingredients.
My idea is to create an app that helps people decide what to cook. You can add information in about what ingredients you have available, whether you want an hard, medium or easy recipe, what cooking equipment you have available or whether you want to cook something healthy, or a dessert. This can save busy, hard working people a lot of time and stress. Instead of taking ages to find a recipe you like and check you have everything to cook it it only shows you the options that you can do with everything you have got at home. It also saves you stressing about finding time to find a recipe or go to the supermarket.